VP of Finance and Controller

Job Description:  VP of Finance and Controller

Updated: September 2026

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers for the US insurance industry.  Our amazing team of nearly 800 talented and successful professionals use internet marketing strategies to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been a remarkable journey.  We are a tight-knit team with a fast-paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2012, 2013, 2015, and 2017 - 2023.  AWL fosters a vibrant, dynamic work culture built on trust, data, technology, passion, collaboration, and winning, where employees want to engage and be impactful. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

As the AWL VP of Finance and Controller, you will be reporting to our CEO, managing and overseeing the primary accounting functions within the Accounting & Finance function.  The VP of Finance and Controller is responsible for developing and administering AWL’s accounting policies and procedures, the maintenance of its accounting records, and the preparation of financial statements.

General Responsibilities:

• Manage and mentor the accounting team and oversee the day-to-day activities, including review of and assistance with journal entries and balance sheet reconciliations.
• Prepare accurate, complete, and timely financial statements in accordance with GAAP; including Balance Sheet, Income Statement, Statement of Cash Flow and Statement of Equity.
• Drive the monthly close cycle, including review of journal entries, review of balance sheet reconciliations, variance analysis to prior year and budget/forecast, and coordination of deadlines and deliverables.
• Identify and drive improvements in accounting processes and implement changes to improve effectiveness and efficiency.
• Identify and drive team efficiencies through collaboration with the Technology department and/or third-party providers to automate manual processes.
• Manage and direct the accounting team to meet annual compliance deadlines and filings.
• Coordinate and manage external audits including directing the preparation and delivery of schedules and reports to assist with annual external audit within agreed upon timeline and budget.
• Coordinate and manage, with outside tax provider, all tax reporting and filings of the company including annual tax provision, annual federal/state/local tax returns, tax exposure positions, tax examination requests and identify and address non-income tax matters such as sales tax, gross receipts tax and escheatment across various jurisdictions within agreed upon timeline and budget.
• Support and maintain documentation of accounting department’s policies, procedures, and deadlines.
• Perform and document technical research, as needed, regarding new accounting pronouncements or changes in the on-going business and the related impact on accounting and reporting in accordance with GAAP.
• Review, analyze and document transactions or debt structures and identify the key accounting issues and impact on core accounting processes, including cash flow management and covenant compliance reporting.
• Provide training to new and existing staff as needed.
• Work with CEO, senior management, and accounting team on special projects, workflow process improvements, and special reporting requests.

Requirements:

• Bachelor’s degree in business, Finance, or Accounting, required.
• Master’s degree in accounting or MBA preferred.
• CPA license, active status, required.

• 5+ years as a proven leader in the accounting/finance function.
• Strong Excel skills, including Pivot Tables, V-Lookups and integration of AI tools into analysis.
• Strong leadership and inter-personal skills to be viewed across the company as the expert in accounting-related matters.
• Strong understanding and experience with revenue recognition under ASC 606 and its application to multiple revenue streams including annual assessments of assumptions and contract asset balances.
• Strong experience in NetSuite preferred along with experience managing general ledger implementation projects
• Ability to manage and deliver multiple projects on time and within budget.
• Mix of public accounting and industry experience preferred.

• Desired industry experience includes technology and/or insurance agency environments

Competencies:

• Leadership: Leads through change and adversity, makes the tough call when needed, builds consensus when appropriate, motivates and encourages others.
• Managing for Results: Sets challenging and productive goals for team, keeps team accountable for actions, provides leadership and motivation, provides resources and support, uses checkpoints and data to track progress, sets up systems and processes to measure results to ensure consistently delivering quality work on time and on budget.
• Interpersonal and Communication Skills: Ability to interact positively with others, understand their perspective, and express oneself clearly in various situations.