Sr. Financial Analyst - Market Strategy & Revenue Management, Cereal
General Mills • Mississauga, ON • Full Time • $71,300–$107,200 / year
Posted on Mon, Aug 31, 2026
COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. OVERVIEW The Sr. Financial Analyst – Market Strategy & Revenue Management (MSRM) position at General Mills Canada Corporation is accountable for financial management, oversight, and Market Strategy & Revenue Management finance partnership for the Cereal Business Unit (BU). This role provides financial thought leadership to enable the delivery of short & long-range strategic objectives for the MSRM Cereal team through planning and execution. Acting as an integral role between BU and Sales teams, this role partners closely with the Strategic Revenue Management (SRM) and Market Strategy (MS) Manager positions on the Cereal business to support the strategy & execution of the Cereal portfolio’s objectives. This role has ownership over the monthly trade forecast for the Cereal business, while partnering with both the Sales & BU Finance teams, playing a critical role in end-to-end organizational communication from strategy through to execution. The right candidate will have a holistic understanding of the P&L with a focused expertise in pricing, merchandising & trade mechanics to support forecast accuracy and agile decision-making. This candidate will be an expert in managing ambiguity, thriving in an agile environment and making the complex simple. This role requires the ability to take a proactive approach in managing & simplifying competing priorities while also being able to simplify complex financial modelling in a succinct manner for organizational stakeholders. This role offers great career opportunities and reports to the Finance Manager, MSRM. Key Accountabilities Ownership and accountability over accurate MSRM financial modelling, ensuring clarity of key assumptions while supporting strong financial literacy among key business partners and decision-makers of the organization. Works collaboratively across the S&OP (PEAK) Process to ensure a strong two-way dialogue and communication of MSRM financial modelling assumptions as well as the strategic decisions and holistic implications to the forecast. Autonomously and proactively influence, set and align priorities for self through respective Cereal business partners while meeting broader Canada MSRM objectives. Owns annual operating plan for MSRM initiatives as well as customer target setting for the Snack BU Has a clear and holistic understanding of the Cereal BU’s business performance, with an ability to influence results and the strategy of the MSRM role as a part of the business model. Champions strong controls across the MSRM environment, while overseeing monthly MSRM Trade Reviews, to ensure strong forecast accuracy, communication, and visibility of trade investment choices for the Cereal BU across the customer landscape. Qualifications Professional Requirements and Experience: A university degree in Finance or Business Administration 3+ years of relevant experience in Finance, preferably in CPG Superior analytical, organizational, and problem-solving skills Demonstrated ability to translate financial analysis into insights & actions. Strong track record of influencing cross-functional partners on business results. Operates autonomously with agility and a capacity to make the complex simple. Effective verbal and written communication skills Previous commercial experience an asset Leadership Competencies Business Partnership : Leads the business team in identifying and pursuing opportunities that maximize shareholder value; influences across boundaries to develop and execute long term strategies; drives sound/financial business decisions that balance internal P&L performance while remaining competitively externally. Technical/Financial Acumen: Demonstrates technical/financial knowledge in a value-added way; understands, practices, and propagates proper accounting, policy compliance and reporting while ensuring a strong control environment. Ability to Create Flexible Environment: Ability to lead through ambiguity with agility in a dynamic and complex environment to support effective ways of delivering goals for the team. Delivers Outstanding Results: sets aggressive goals and priorities, delivers on short and long-term commitments, makes timely high-quality decisions, adds superior expertise. Additional Considerations: The posting for this position is to fill an existing vacancy within the organization. Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas. General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process. SALARY RANGE The salary range for this position is: $71,300 - $107,200 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package. ELIGIBILITY Applicants must meet minimum age qualifications in the country in which the job is located.
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