Product Owner (Tax)

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This position will ideally be based near one of these hub locations: Dallas, TX; Austin, TX; Nashville, TN; Tampa, FL; Burlington, VT; Cherry Hill, NJ; or Rochester, NY. Open to remote. 

How you will contribute

We are seeking an experienced and delivery-focused Senior Product Owner to lead the product strategy and execution for multiple tax and HR products within Asure Software's Human Capital Management (HCM) portfolio. This role requires a seasoned professional who can balance strategic product vision with tactical delivery excellence, managing complex product roadmaps while ensuring timely delivery of high-value features to our customers.

Product Strategy & Vision

• Own the product vision, strategy, and roadmap for multiple tax and HR products within the HCM portfolio
• Define and communicate product value propositions that align with market needs and business objectives
• Conduct market analysis, competitive research, and customer feedback sessions to identify opportunities for product enhancement and innovation
• Establish product KPIs and success metrics, regularly reporting on product performance and ROI

Delivery Management

•  Drive aggressive delivery timelines while maintaining product quality and customer satisfaction
• Lead sprint planning, backlog refinement, and release planning for multiple product teams
• Prioritize features and user stories based on business value, customer impact, and technical dependencies
• Remove impediments and make quick decisions to keep development teams productive and on schedule
• Coordinate cross-product dependencies and ensure alignment across the HCM portfolio

Stakeholder Collaboration

•  Partner with engineering, design, sales, customer success, and marketing teams to ensure successful product delivery
• Serve as the primary point of contact for internal and external stakeholders regarding product capabilities and roadmap
• Facilitate communication between technical teams and business stakeholders, translating complex requirements into actionable user stories
• Present product updates and demonstrations to executive leadership, customers, and prospects

Customer Focus

• Maintain deep understanding of payroll tax and HR workflows, compliance requirements, and industry best practices
• Engage directly with customers to understand pain points and validate product solutions
• Monitor customer adoption, usage patterns, and satisfaction metrics to inform product decisions
• Champion the voice of the customer throughout the product development lifecycle

Qualifications

• 7+ years of product management/product owner experience, with at least 3 years in a senior role
• Proven track record of successfully managing multiple B2B SaaS products simultaneously
• Deep domain expertise in payroll, HR, or HCM software products
• Experience working with complex, regulated products requiring compliance knowledge (tax, labor laws, etc.)
• Demonstrated success in delivery-focused environments with aggressive timelines
• MBA or advanced degree in Business or equivalent experience, Computer Science, or related field preferred
• Product Owner certification (CSPO, PSPO) or similar credentials preferred
• Experience with payroll tax platforms, time and attendance systems, or benefits administration platforms serving small businesses to enterprise clientele preferred
• Knowledge of US and Canadian payroll and HR requirements for multi-jurisdiction organizations preferred
• Experience with product-led growth strategies and customer self-service capabilities preferred
• Familiarity with AI/ML applications in HCM products preferred
• Track record of successful product launches and go-to-market execution preferred

Compensation

The pay range for this role is $115,000-$135,000 annually, depending upon level of experience.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. 

NO AGENCIES PLEASE

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.