Director of Financial Planning & Analysis (Marketing)

• The purpose of FP&A is to provide ‘Decision Making Insights’ to the right person at the right time - whether this be for big strategic decisions via business cases or tactical day-to-day steering through performance reporting & transparency. FP&A’s stakeholders are Director level above with Operational Support being handled with embedded teams throughout the organization
• This role leads a team of 15 FTEs, including multiple Business Partners supporting teams within the marketing organisation
• By ensuring transparency of performance metrics, the team will help steer the Marketing Business Unit on tactical day-to-day matters such as:
• Strategy making by providing deep scenario analysis/modeling and translating the strategy into a tangible Business Plan
• Providing in-depth business insights by forward-looking analysis, and by translating variances in financial and non-financial KPIs
• Initiating and leading FP&A process improvement projects that drive the team’s vision and engages in cross functional excellence initiatives or company priorities
• Ensuring documentation, SOX compliance, and controls under FP&A scope and compliance are up to company policies and standards
• Developing a world-class team that achieves the team’s and department’s quarterly and annual goals
• Displaying the core competencies for success within Finance/ FP&A and actively engaging in self/team-development opportunities that improve the overall proficiency
• The Director of FP&A Marketing is a key member of Booking
• Com Marketing leadership that actively participates in the company’s execution of strategic and financial ambitions
• Success in this position requires focus and discipline towards value creation and optimization of spend along with return on investments, proposals for additional investments (when available), or managing trade off decisions when course corrections are needed
• This role will require building a strong partnership with all commercial disciplines within Booking
• Com while balancing and evaluating cross discipline investment options
• These relationships must be built on the organization values and mindset such as customer centricity, having a learner & protagonist mindset, and should always include respect, integrity, cooperation, and professionalism
• The role also provides strategic finance leadership on data, AI-enabled decision support, and the evolution of customer acquisition economics across brands, channels, and commercial domains
• The remit may flex based on business priorities, including support for governance forums, cross-functional investment trade-offs, rules of engagement with GMB, and ad hoc strategic initiatives
• Providing financial analysis, forecasting and budgeting & strategic support to the General Managers/SVP for the Marketing Business Unit
• Preparing & consolidating financial statements, with relevant trade performance, metrics, including ROI & customer acquisition costs trends, by Channel, Customer and Product profitability (with compare to plan and prior years)
• Improving financial planning and analytics to drive efficient, scalable, and measurable customer acquisition and commercial investment decisions across relevant brands, channels, and growth initiatives
• Overseeing revenue, customer, and other non-financial performance metrics across relevant brands, products, and commercial motions, while enhancing predictive insight and forward-looking steering
• Building a best in class FP&A team, highly engaged and empowered, working seamlessly across our locations, managing proactively succession plans, while coaching and encouraging talent development of the global FP&A team (and direct reports). Overseeing a direct team located in the UK and NL
• Working closely with Corporate Performance and BPO-Transformations pillar Leads and their teams across NL and UK to create an FP&A organization fit for the future. This implies one way of working, aligned objectives and deliverables to uplift our process, tooling and data capabilities for all of our business units
• Lead FP&A’s stewardship of overarching customer acquisition economics, including ROI, payback, incrementality, and trade-off decisions across brands, channels, regions, and growth initiatives
• Partner with business, data, and technology teams to improve AI-enabled forecasting, predictive decision support, and the quality of data used for commercial and investment decisions
• Shape governance and rules of engagement for investment decision-making with GMB and other cross-functional stakeholders, ensuring clarity of ownership, performance measurement, and escalation paths
• Support ad hoc strategic topics, including cross-brand initiatives, partnerships, business model changes, and M&A-related assessments where relevant
• Working with the Marketing department to prepare targets and budgets that can then be consolidated into overall yearly & quarterly targets & budgets
• Creating, updating, and maintaining financial models and detailed forecasts of the departments 3 year plan
• Examining and evaluating the cost-efficiency of the function, and how to contribute to margin optimization, on a direct basis but also with various anchoring contributions across all product verticals
• Preparing internal reports for executive leadership to support their decision making, by looking at return on investment (ROI) and comparing with other scenarios that utilize our cash
• Comparing historical results against budgets and forecasts, performing variance analysis to explain differences in performance and making improvements going forward with regards to its operating model and partner distribution strategy
• Improving and ensuring data governance & integrity on all key metrics
• Determining which distribution product/channels combination in which regions generate the biggest “net contribution” and roadmap for continuous optimization of opportunities
• Collaborating with FP&A colleagues on company wide financial models and detailed forecasts of the company’s year & 3 year plan

Benefits

• Health insurance
• Free access to Headspace for you and your loved ones
• Global Employee Assistance Program
• Meditation and Breastfeeding rooms at the office
• Booking Cares - 2 days per year to volunteer and learn
• Life insurance
• Disability insurance
• Pension plan
• Annual paid time off
• Parental leave - 22 weeks
• Grandparent leave - 10 days
• Care leave - 10 days
• Bereavement leave - up to 4 weeks
• Anniversary leave
• Working from Home Furniture and Ergonomic Support
• Working from Abroad - up to 20 days per year
• Discounts & Wallet credits to spend on our products
• Upgrade to Booking.com Genius Level 3
• Friends & Family Booking.com discount vouchers
• Free access to online learning platforms
• Development and mentorship programs to support career growth
• Access to trainings and workshops
• Team development opportunities
• Local discount programs
• Game rooms in offices
• On-site meals, coffee and snacks including vegan options