Director of Financial Planning & Analysis

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

When others see numbers, you see the story behind them. You’re the kind of leader who can turn ambiguity into a clear financial roadmap... and make it actionable! Forecasts don’t scare you, endless scenarios excite you, and you’re always thinking three steps ahead. 

As our Director of Financial Planning & Analysis (FP&A), you’ll own company-wide planning, forecasting, and long-range strategy, delivering insights that guide leadership decisions and fuel smart growth. You’ll partner closely with teams across the business to connect performance to strategy, model what’s next, and help goodr invest in the right opportunities at the right time. 

If you love big-picture thinking, sharp analysis, and using data to shape the future, keep reading!

RESPONSIBILITIES

• Challenge the status quo ALWAYS; “this is how we’ve always done it” is banned at goodr
• Build strong internal and external relationships through clear, concise, and influential communication
• Apply seasoned leadership to manage multi-team alignment and strategic department initiatives
• Act as a primary culture carrier, leading by example and living into goodr’s values of fun and authenticity
• Drive performance and personal growth through consistent coaching, clear accountability, and monthly one-on-ones
• Mentor newer leaders on vision and strategic insights
• Connect dots within your department to ensure alignment with broader company goals
• Own the division budget with strategic foresight for broader needs

ROLE SPECIFIC

• Provide clear insights into business performance and key financial metrics
• Partner with our Director of Business Intelligence, Controller, and other key role holders to interpret financial results and support strategic decision-making
• Oversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibility
• Lead company-wide budgeting, forecasting, and long-range planning in collaboration with department leaders
• Directly manage, mentor, and develop the FP&A Manager and broader team, establishing scalable processes and ensuring strict accuracy across all financial outputs
• Identify strategic and operational financial risks and opportunities, providing proactive, forward-looking recommendations
• Provide detailed financial modeling and scenario planning for key initiatives, M&A opportunities, and capital allocation decisions
• Own the Budget vs. Actuals (BvA) process, partnering with department leaders across all teams to understand operational velocity and OpEx movement
• Deliver high-impact executive presentations, narrative-driven storytelling, and board/investor-level reporting
• Build and manage a high-performing team while partnering across functions to ensure financial alignment
• This role is in the Money department and will report directly to the Chief Financial Officer
• Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• 7+ years of financial planning and analysis experience with 5+ yrs of management experience
• Deep understanding of both financial & accounting principles
• Ability to develop financial strategies that align with company goals
• Effectively communicating financial information to senior management
• MUST be an FP&A guru
• Expert level in Microsoft Excel
• Familiarity with Workday Adaptive Planning (Adaptive Insights)
• Knowledge of financial systems (we use Netsuite!)
• Experience with Figma is a HUGE plus!
• Proven experience leading financial reporting, budgeting/forecasting, and long-range planning
• Has an in-depth understanding of team dynamics
• Experience in a scaling or high-growth environment
• Solid organizational skills including attention to detail and multitasking skills
• Strong communicator who lives into collaboration 
• Driven by personal growth and thrives in an environment of constant feedback
• Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $170K - $190K, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member

4. 30 minute virtual interviews with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
• We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.